The hashtag ‘Idan’ is the latest Nigerian street slang that has been trending on social media for some days now.
The word has become a prevalent way of expressing admiration and respect for influential and wealthy individuals in Nigerian culture.
It is a Yoruba word meaning “magic” or “charming”. Other synonyms are supernatural, exceptional, wonder, glamorous, fascinating, etc.
Below are some examples of how ‘Idan’ is being used in Nigerian parlance:
(Nigerian Tribune)