Coca-Cola has taken a leap into the future with its latest creation, Coca-Cola Y3000 Zero Sugar, a mystery flavor drink crafted in collaboration with artificial intelligence. This limited edition beverage promises to transport fans to the year 3000 and let them “imagine what the future tastes and feels like.”

Oana Vlad, Senior Director of Global Strategy at The Coca-Cola Company, expressed their vision for this futuristic concoction, saying, “We hope that Coca-Cola will still be as relevant and refreshing in the year 3000 as it is today, so we challenged ourselves to explore the concept of what a Coke from the future might taste like — and what kind of experiences would a Coke from the future unlock?”

The creation of Coca-Cola Y3000 Zero Sugar involved tapping into fans’ visions of the future, considering emotions, aspirations, colors, and flavors. Insights from AI were blended with input from soda enthusiasts to bring this extraordinary idea to life.

“The ‘Real Magic’ brand platform celebrates unexpected connections that make the ordinary extraordinary, so we intentionally brought human intelligence and AI together for an uplifting expression of what Coca-Cola believes tomorrow will bring,” Vlad added.

Aesthetically, this zero-sugar marvel boasts a visual identity that’s both futuristic and optimistic, featuring a silver base with violet, magenta, and cyan details. The design represents a positive future and signifies the human connections that will define our planet in the years to come.

Coca-Cola Y3000 Zero Sugar will only be available for a limited time in the United States, Canada, China, Europe, and Africa. Fans can look forward to “tasting the future” with a Coca-Cola flavor straight from the year 3000.

As an added bonus, customers can scan a QR code on the packaging to access the Coca-Cola Creations Hub. Here, they can utilize the custom Y3000 AI Cam to filter pictures and envision a future reality.

Oana Vlad emphasized the company’s commitment to embracing cutting-edge technologies and trends, stating, “The role of every drop is to leverage the latest, most advanced technologies and cultural trends to create novel experiences.” After diving into Augmented Reality last year, Coca-Cola is now harnessing the power of AI to engage with fans in exciting new ways through Coca-Cola Creations.

Credit: New York Post