Famously, during the launch of the first iPad, Apple co-founder Steve Jobs once claimed that “technology alone is not enough,” arguing that it was “technology married with the liberal arts, married with the humanities, that yields the results that makes our hearts sing.” That was often taken as a bit pretentious on Jobs’ part, but the ultimate point was that technology shouldn’t be an insular thing. Devices are used by humans, and humans care about the artistic. They want pleasing form factors. They want nice fonts. They want to be able to draw, listen to music, and browse their photos, not just jam out spreadsheets and code in the most efficient way possible.