Today, artist-first music streaming and discovery platform, Audiomack, announced the launch of Supporters, a first-of-its-kind feature in music streaming, providing artists with access to a brand-new revenue stream and allows fans to directly support songs and albums from the artists they love.
Supporters enables artists and musicians to directly engage with their fans when they release new music, express their appreciation for direct support through a variety of messaging options, and share exclusive content and limited offerings.
“With Supporters, Audiomack is treating artists as they see themselves — as entrepreneurs building profitable careers,” said Dave Macli, Audiomack co-founder and CEO. “Supporters creates brand new monetization opportunities for our creator community while bringing dedicated fans closer to the music and artists they love.”
Fans participate in Supporters by purchasing support badges for individual song and album releases. Once a fan completes their badge purchase, their contribution is forever memorialized on their Audiomack profile and the artist’s individual song or album page. To help fans showcase their support, across social media, Audiomack provides custom shareable graphics.
Supporters are ranked on three levels:
First: The first supporters for a release
Top: Supporters who contributed the most
Latest: The most recent supporters
To participate in Supporters, artists must apply for and gain access to Audiomack Monetization Program (AMP), or distribute their music to Audiomack through participating partners, including but not limited to Warner Music Group, Amuse, AudioSalad Direct, DistroKid, EMPIRE, FUGA, Stem, and Vydia.
Audiomack, which launched in 2012, currently reaches more than 20 million monthly users globally. The streaming and discovery service has played an integral role in breaking new acts, such as Roddy Ricch and Kaash Paige; served as a trusted partner to Eminem and Nicki Minaj, among other notable artists, to debut exclusive releases; and helped rising African stars, such as Omah Lay, reach an international audience. As of December 2021, Audiomack is the top-ranked music streaming app on Apple’s iOS in Nigeria, Ghana, Tanzania, Senegal, and Kenya.